+44 (0)20 7183 0254 info@thesoundpipemedia.com


Yik Yak crashed and burned immediately after elevating $73.5 million… then laying off most of its employees as buyers ditched its anonymous concept board app. But now Yik Yak appears to be taking an additional shot at the college demographic with an app for chatting up individuals with the exact same courses, main or interest.

Previous 7 days, an app named Hive appeared in the app shops. It was designed by Richard Person, Yik Yak’s guide mobile developer, shares the exact same minty eco-friendly coloration scheme and characteristics Yik Yak co-founder Brooks Buffington in its screenshots. Spotted by The Verge and now on Solution Hunt, Hive describes by itself as “an distinctive social network for your campus. With Hive it is a lot easier than ever to talk with all people on campus.”


The app appears to let you be a part of chat home “channels” for distinct courses, majors and passions, moreover concept directly with specific individuals. It is laid out much like Slack with a aspect drawer comprehensive of your distinct channels. The catch is that the iOS and Android app is only for college youngsters with .edu e mail addresses, and proper now it is only open up at South Carolina’s Furman University where by Yik Yak’s co-founders fulfilled.

The concept would seem to be that if you need to have support researching for a exam, functioning on a research job or arranging a club, Hive could support. We’ve reached out to Yik Yak for more information about irrespective of whether this is an official pivot or just a aspect job, but have not heard back.

Merging Fb initial indicator-up strategy with the messaging craze and Slack’s style is a fairly astute way to develop a formula for a viral app. Fb to begin with only let buyers at a number of elite faculties be a part of, and a single of its main characteristics was the potential to see who was in your courses. The continuous usage of chat applications has created them the focal points of the mobile field. And Slack has verified that basic messaging can unlock deep worth from collaboration.


Yet Hive lacks the network result Fb designed by interconnecting buyers from distinct universities. The messaging has grow to be swamped with rivals. And Slack’s style performs simply because you’re almost certainly only in a number of teams or channels, and all your work is essential.

Hive’s large array of channels of unfocused conversation could feel noisy and unneeded. Fb currently has a Groups For Educational institutions product or service concentrated around courses. Furthermore, when pupils currently have a mess of messaging applications, they may possibly be unwilling to be a part of an additional just for homework strategies.

Slicing its head rely, doubling down on the demographic it understands and setting up a lean new product or service is just what Yik Yak ought to have done with its remaining undertaking money. But to bounce back to anywhere around the $400 million valuation it reached in advance of its 1st app crumbled, Yik Yak wants lightning to strike two times — and this time to determine out how to bottle it.