Yelp is releasing a new characteristic with the easy, self-explanatory identify Queries and Responses.
Nicely, generally self-explanatory. This is distinct from Converse, a characteristic where by Yelp people can talk to an unbelievably wide assortment of thoughts (as I create this, the New York web site presently includes discussions about the travel time to the airport, when it’s legal to kick out a roommate and The Bachelorette).
Rather, these are thoughts and solutions tied to a distinct location, a focus that could make this stand out from other Q&A solutions. For illustration, you could talk to how long site visitors usually continue to be at the Kennedy Room Center or if a bar lets puppies or about pricing at a tattoo parlor, then get solutions from other people, or from the enterprise operator themselves.
Buyers can upvote and downvote the solutions centered on how useful they are, and they can also sign up for notifications each time a distinct concern receives answered.
Product Supervisor Brian Boshes explained this as “great, Yelp-y content” that can support folks locate the facts that’s critical to them (which could be mentioned in some evaluations, but could be tough to locate). He also pointed out that this is a “potentially limitless way” for an individual who’s a supporter or supporter of a enterprise to continue to be engaged with their Yelp web site — they cannot hold submitting evaluations, but they can hold answering thoughts.
Lastly, Boshes said this offers precious data for Yelp about what people are searching for. If folks hold asking about one thing (say, the child-friendliness of a cafe), then it’s possible it’s time for Yelp to add that as a piece of facts in every single profile.
Yelp ran a restricted pilot of this characteristic late last calendar year and is now rolling it out nationwide on Iphone, Android and desktop. You will see the Q&A part pop in over the review part of Yelp profiles.
Featured Graphic: Yelp