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A mobile application that helps make daily life less difficult for mothers and fathers, Winnie, has raised $two.twenty five million in seed funding to continue to improve its small business. The application, primarily, is a listing that delivers information from the point of view of mothers and fathers on nearby dining establishments, parks, educational institutions, and other factors of curiosity – that is, points like regardless of whether the area diner has shifting tables for infants, or if the coffee shop has a put for the little ones to enjoy, for instance.

And, of course, it will tell you the place to locate the closest restrooms.

The idea for Winnie arrives from Bay Location technologists, Sara Mauskopf (Winnie CEO), who used time at Postmates, Twitter, YouTube and Google, and Anne K. Halsall (CPO), also from Postmates and Google, as well as Quora and Inkling.

Just after turning into mothers and fathers themselves, they designed the application out their very own personal need for this form of information which couldn’t be quickly found making use of Google Maps or assessment expert services, like Yelp and Foursquare.screen696x696-1

In addition to encouraging mothers and fathers – and particularly new mothers and fathers – navigate the earth a lot more quickly with their kids, by pointing them to family helpful locations like playgrounds and museums, Winnie also a lot more broadly highlights the worth of getting ladies-led startups. The application is not one thing little ones clean out of school would consider to build, always, as they have never ever struggled to improve a toddler on a soiled bathroom flooring, or experienced a depressing purchasing encounter the place their stroller was simply just too massive for the store’s aisles.

Given that its launch, Winnie has expanded past the Bay Location to around one hundred metropolitan areas and its database of guardian-helpful information now incorporates around one million places. Even so, the application is a lot more valuable in larger metros, we identified.

The workforce has also additional a lot more information to the application, like details on dining establishments the place little ones eat free, areas with general public mother’s rooms, preschools and family helpful resorts.

The company isn’t discussing its consumer numbers, but Winnie is even now a market solution. It’s unranked on the App Shop, which indicates it has a really modest variety of downloads. The obstacle for the small business now is to get mothers and fathers making use of the application and contributing information, which means the workforce will have to figure out how to tap into the mom’s word-of-mouth network to improve.


Winnie isn’t earning any cash correct now, either, as it focuses on consumer expansion. The application is a free download on iOS and, before long, Android, in addition to being available on the internet.

“Right now we are completely focused correct now on making a utility for mothers and fathers that they use commonly. The solution is free to use and the core solution will remain free,” explains Mauskopf. “It’s essential to us to access all mothers and fathers and not just individuals who are equipped to invest a whole lot of cash on pursuits for their kids,” she says.

The new resources appear from Homebrew, BBG Ventures, Ludlow Ventures, Flight Ventures, Deep Fork Funds, KPCB, and #Angels, and will be made use of largely to retain the services of engineers to broaden Winnie’s workforce of five.