+44 (0)20 7183 0254 info@thesoundpipemedia.com


SoftBank Investment Fund and WeWork Labs say they’ve officially kicked off the first session of Emerge, an accelerator program designed for underrepresented founders.

In their press release, the companies describe Emerge as “launched by SoftBank with support from WeWork Labs” (that’s the co-working company’s global accelerator program), with a goal of brining more equality to tech and venture capital.

It’s an equity-free, eight-week program that includes workkshops, access to mentors from SoftBank and the WeWork community and sessions SoftBank executives . It all culminates an a showcase event for investors and SoftBank partners.

The Emerge website describes the program as based in San Mateo, Calif. — but given COVID-19, the sessions and programming are all virtual.

“Supporting underrepresented founders is a top priority for us, ensuring we see more diverse startups across the tech ecosystem,” said Catherine Lenson, managing partner and chief human resources officer at SoftBank Investment Advisers, in a statement. “There is a lack of diversity in the sector as a whole, and we need to do more to address it. That is why we’re excited to launch this program and to see the positive impact that these inspiring founders will have.”

This is also a reminder that while the larger corporate entities are currently embroiled in a legal and financial dispute, WeWork and its largest investor remain closely intertwined.

Here are the 14 startups in the initial program:

  • Aquagenuity, which allows users users to take any smart device an track water quality and monitor their environment in real-time from any smart device
  • Bridge to College, which helps students choose colleges wisely by matching and providing data
  • Caldo uses flexible automation and mobile designs to power satellite eateries for retaurants
  • GameJolt, a platform for gamers to follow 100K+ games while they’re still in development
  • Koniku, which diagnosing disease using beath
  • Mogul, which helps employers find diverse talent
  • Moment AI, which uses AI to understand the driver and improve safety
  • Node, which builds houses through a proprietary assembly kit
  • OjaExpress, a marketplace connecting immigrants and foodies to local ethnic mom and pop grocery stores
  • Proven, which offers personalized skin care products powered by The Skin Genome Project, winner of MIT’s 2018 Artificial Intelligence Award.
  • Rebellyous Foods, a production stack for plant-based meat.
  • ScriptHealth, which provides easy access to prescription medications.
  • Shyft, which builds IoT hardware and integrated software to connect and intelligently manage distributed energy resources
  • SPS, a cross-border payments provider operating across all major U.S. states and Canada.