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The time U.S. end users are shelling out in cell applications is continuing to improve according to new details unveiled this 7 days by analytics company Flurry, we’re up to 5 several hours for each working day on our cell units. This follows on news from January that stated the time put in in cell applications experienced greater sixty nine % calendar year-in excess of-calendar year.

5 several hours for each working day is a twenty % increase when compared with the fourth quarter of 2015, and looks to occur at the cost of cell browser usage, which has dropped noticeably in excess of the decades.


Browser share on cell is now at eight %, down from nine % in This autumn 2015, 14 % in Q1 2014 and twenty % again in Q1 2013.

The change into applications can be attributed to a lot of other aspects, as nicely — greater range in the app suppliers, much better and a lot more offered Wi-Fi and cell broadband and the rise in messaging applications, which sees applications using in excess of common cellphone features like texting and cellphone calls, among numerous other aspects.

But as Flurry has mentioned in the previous, applications have grown a lot more well known than seeing Tv — some thing that speaks to users’ interest in applications for a lot more than just utility.

In drop 2015, the company identified that U.S. end users have been shelling out a lot more time making use of applications than seeing our big Tv screens in the living place. The indicator below is that applications are sucking up a lot more of our “downtime” wherever we would have or else been passively engaged with tv programming. Plus, we’re turning to applications to provide as our means of “watching TV” in a lot of circumstances, many thanks to the availability of streaming providers like Netflix, Amazon Movie, Hulu and many others.

In truth, media and amusement applications right now account for 15 % of the time we’re shelling out in applications these days.


Flurry also says that U.S. end users are shelling out a lot more than 50 percent their time (51 %) in social media, messaging and media and amusement applications — including these like Snapchat, which now accounts for 2 % of users’ every day time put in in applications.

Snapchat still has a way to go to challenge social networking behemoth Facebook, on the other hand, which commands a 19 % share many thanks to its related attributes, WhatsApp and Instagram. However, Snapchat is closing in on YouTube, which has a 3 % share, Flurry identified.

In the meantime, the remaining “Messaging/Social” class accounts for 12 % of time put in in applications, the report states.

All this engagement is coming at the cost of an additional well known app class, as nicely: games.

Online games are continue to the funds-maker for developers and the app platforms, even however their use is dropping. For illustration, Apple stated that New Year’s Working day 2017 was the biggest App Retail store working day ever, with $240 million in purchases.

But the category has witnessed a decrease for the next calendar year in a row, and now accounts for 11 % of time put in in applications, mentioned Flurry.

With the greater time end users expend in applications, the promoting landscape is getting impacted, too. Apps can now bring in Tv advertisement bucks — and they’re even heading following Tv subscribers many thanks to new providers like DirecTV Now, Sling Tv, YouTube Tv and many others. Flurry states it thinks these entries will have an affect on time put in in the days ahead, and will “siphon even a lot more minutes from Tv.”

Highlighted Picture: Uwe Umstatter/Getty Visuals