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Startups put wonderful exertion into acquiring the best title. Ideally, it should be quick, memorable, descriptive, and effortless to pronounce.

Names that meet all the conditions are typically taken, even so, so most founders locate a compromise. They settle on a creative misspelling, insert a term or just string collectively seems they like. In the close, the hope is that a perfectly-named startup will have an a lot easier time attracting clients and funds.

Observing businesses started and funded in the previous pair many years, it’s obvious that startups are normally considering together the identical traces when it comes to deciding upon a title. They are earning reference to very hot systems like AI, opting for two- or 3-term names, or simply just earning up words and phrases.

“We’re stunned at how quite a few names we can make up that seem like they should be in the dictionary, even if they are not,” suggests Athol Foden, founder of Brighter Naming, a corporate naming consultancy. He’s also amazed by how quite a few actually very good names arrive out of creative combos of frequent nouns and verbs.

We crunched through names of extra than one,000 startups started in the previous two many years to appear for tendencies. We narrowed the query to startups that have lifted $200,000 or extra in an exertion to concentrate on names of businesses that secured financial commitment.

In this article is a rundown on some of the latest tendencies.


Venture capitalists love artificial intelligence businesses currently, and AI is a concise, universally identified abbreviation. So it’s not stunning to see funded startups cropping up with “AI” in their names. We counted at least 23 funded businesses started in the previous two many years that have AI in their names.

By much the biggest funding recipient with an AI title is Argo AI, a startup in the extremely-very hot autonomous motor vehicle house that secured a $one billion financial commitment from Ford in February. Other sizeable rounds went to Aidoc, a company of AI-powered healthcare imaging equipment for radiologists, and Rulai, which incorporates AI into shopper encounter program.


You may well consider it would be purely natural for a robotics corporation to connect with alone a single. Hunting at businesses in the house that lifted funding a short while ago, which is evidently the pattern. Crunchbase documents clearly show at least ten businesses started and funded in the previous two many years with “robotics” or “robot” in their names.

But in prior financial commitment cycles, when the marketplace was significantly less in vogue with enterprise capitalists, quite a few businesses chose names that didn’t reveal their robotics concentrate. A person of the most prominent was Kiva Methods, a developer of robot technological innovation for warehouses that Amazon purchased for $775 million 5 many years in the past. Other individuals incorporate Harvest Automation and Blue River Technological know-how. Of program, there are also some older businesses, these as Roomba-maker iRobot, that chose names reflecting their robotics roots.

1st names

Giving businesses a human initially title isn’t a new factor in startup circles. Probably the finest-recognised startup in this classification is Oscar, a 4-year-previous health and fitness insurance coverage corporation that has lifted about $700 million. Lynda.com, an on the net finding out company that sold to LinkedIn two many years in the past for $one.5 billion, also follows the initially title pattern. Probably Oscar, Lynda, and, extra a short while ago, Viv, served as an inspiration to other people.

In the previous two many years, we have noticed Albert, Lucy, Ollie, Penny, Pearl, Riley, and Yoshi crop up, amid other people. Additional factors go to Aiden, an AI-powered device for marketers, for scoring a manufacturer that features the two an AI reference and a well known initially title.

Meals names for tech businesses

Apple did quite perfectly with this method. Now other people are hoping it’ll get the job done for them. We’re viewing a number of tech startups turning to the grocery cabinets for naming thoughts in the previous pair many years. From the dairy aisle, we have Butter.ai, a electronic personal assistant, and Cheddar, an on the net financial news network that closed a $19 million spherical this 7 days. Symbolizing the produce part, there is Plum, an on the net conserving device. And from the bakery, we have Bagel Labs, developer of a clever tape evaluate, and Donut Media, a startup focusing on auto fans.


Is your desire startup title taken? No anxieties. Just delete the “i” and change it with a “y,” improve that “c” to a “k,” or consider a different vowel. These are some well known methods in creative misspelling that startups are using to secure names that seem like frequent words and phrases. Names that includes a “y” in spot of “I” incorporate Mylestone and Shyft Technologies. For the “c” and “k” switcheroo, there is Kustomer and Kard. For other catchy typo names, see our record here.

In konclusion

As Foden told Crunchbase News, founders’ creative imagination has authorized for a a great deal wider array of catchy startup names than even naming professionals would have considered achievable. He’d predicted a few many years in the past that startups would transform to obscure overseas languages for names in its place. they are nonetheless typically using their native tongues.

Startups have also managed to stretch out the title source by heading with two words and phrases, Generally, the initially title is the manufacturer and the 2nd indicates sector.

But in accordance to Foden, the two-term naming pattern is probably momentary for founders with large ambitions. At the time a corporation passes the $a hundred billion valuation mark, it’s frequent to drop the 2nd term. No a single phone calls Cisco Methods something but Cisco anymore. And as for Apple, most younger folks almost certainly do not even try to remember that it applied to be Apple Personal computer.