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Did you know that your credit playing cards can do awesome matters? Aside from drawing you into crippling personal debt even though forcing you to be aspect of the vast cycle of financial servitude, credit playing cards also give hard cash-back on buys, safety on goods you obtain and refunds! Which is what Sift wants to assist you unlock.

“We unlock hundreds of dollars’ really worth of concealed credit card added benefits. Believe of credit card added benefits like an iceberg — on the surface there are added benefits that all people appreciates about, like rewards/hard cash back, but beneath the surface there are all these terrific added benefits that individuals are unaware of and/or are hard to just take benefit of,” stated Abhinav Dubey. “We fix equally the recognition difficulty and also streamline the declare system.”

Sift, which just lately raised $1.5 from Liquid 2 Ventures, early Mint and Credit Karma traders, Plug and Enjoy ventures, Lodestar Ventures, Band of Angels and Sophia Collier. The revenue will go towards expanding Sift’s achieve with credit card customers.

The organization has 5,500 customers with $four million in transaction quantity and they’ve presently processed $two hundred,000 in refunds. They also assist unlock selling price safety, prolonged warranties and theft/harm/return safety. They want to assist teach individuals about credit playing cards and ensure that their playing cards are remaining used to their fullest opportunity.

“While at Nokia my co-founders and I labored on a project we nicknamed ‘project honeymoon’ about how to increase the article-acquire encounter,” stated Dubey. “We realized that whilst this was a critical touch level for the shopper it was fully broken. We then studied the marketplace to see where by to get started and concluded that credit playing cards have a ton of awesome article-acquire added benefits that no person can take benefit of and designed that our setting up level!”

Although most of us imagine we know what our credit playing cards attribute, eighty five percent of credit playing cards have concealed capabilities most individuals hardly ever use, an essential if startling statistic. Anything that can assist “sift” out people secrets is a welcome addition to our wallets.



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