Past yr was tough on just about anyone. Samsung seemed to get it especially lousy, as the Be aware seven saga stretched out more than many months and two individual remembers. Somewhere in there, the digital giant’s washing machines obtained caught up in the madness with a remember of their have, when its executives obtained tangled up in some questionable governmental dealings.
To the surprise of lots of, the organization seemed to come out of all of that primarily unscathed — financially, at minimum. Thanks to a robust factors business, Samsung defied expectations, posting its largest revenue gains in 3 years. Curiously, a Reuters poll released towards the close of the yr implied that the company’s standing did not consider way too large a hit in the U.S.
New figures from Harris Poll feel to fly in the deal with of that sentiment, with the organization having a significant hit in its 2017 Reputation Quotient Scores report, as the South Korean Galaxy-maker dropped a staggering 42 areas from final yr, from the No. seven slot to a significantly additional dismal 49 — just forward of the United States Postal Company. Amazon, Apple and Google, by comparison, rated one, 5 and eight, respectively.
The poll was carried out among late November and mid December final yr, surveying thirty,000 U.S. grownups about different brands’ social responsibility, eyesight/leadership, economical general performance, workplace atmosphere, products and services and the decidedly additional nebulous “emotional attraction.”
Given that the poll was carried out late final yr, the organization has taken methods to address considerations all around product or service safety and its in-dwelling dealing with of the Be aware seven crisis, “deeply” apologizing for the debacle and highlighting the methods it would consider to keep away from this sort of issues in the foreseeable future.