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Phase assists companies manage all their facts from services like Google Analytics, Mixpanel and Salesforce — and send that facts to a range of locations, irrespective of whether it’s an attribution merchandise or a facts warehouse.

The firm announced yesterday that it’s growing its choices by integrating with BigQuery, Google’s facts warehousing services. This may possibly appear like a pretty modest announcement, especially mainly because Phase already supported other warehousing merchandise — specifically Postgres and Amazon’s Redshift — but CEO Peter Reinhardt recommended that this reflects a broader shift in the “cloud wars.”

“We’ve seen a real upsurge in demand from customers for BigQuery,” he mentioned. “It’s the initial real threat to Redshift.”

Not each individual a single of Segment’s 7,500 customers uses its facts warehousing options, but Reinhardt mentioned that “almost one hundred percent” of its business customers do, and there is also sizeable use on the self-services facet. He estimated that facts warehousing customers were split 50-50 involving Postgres and Amazon before — but just after a very little much more than a thirty day period of beta screening, BigQuery had already claimed 10 per cent of the whole.

Among BigQuery’s advantages, in accordance to Reinhardt, are the fact that it can be simpler to use, and its pricing framework might be much more attractive to more compact companies.