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As cell developers and publishers wrestle with how to keep users engaged with their applications, Mavin Motion co-founder and CEO Shailesh Nalawadi said it is time for new procedures.

The startup begun out by constructing engagement solutions for cell applications in India, but today it’s announcing its US launch — as properly as a $three million seed spherical from Mousse Partners and Montane Ventures.

Of course, there are other platforms that can aid application makers send out drive notifications, emails and SMS messages to their users, but Nalawadi said that most application engagement strategies have “a extremely prolonged cycle,” in which messages are planned out properly in advance.

Mavin, on the other hand, is developed to aid “very topical” messaging. Nalawadi (who was earlier a item supervisor at Google) advised me that just as  a social media marketer at a company like Oreo can seize eyeballs and headlines by jumping on breaking information, cell marketers bring users back to their applications by remaining topical.

Mavin suggests its solutions involve a dashboard in which entrepreneurs can make drive strategies making use of a drag-and-fall interface, as properly as 100 diverse choices for engagement incentives (like vouchers and money rebates).

“You’re seeing social media marketing approaches are extremely effective [on cell] — entrepreneurs responding on-the-fly to gatherings that are likely on,” Nalawadi said.

For instance, he advised me research company Nielsen has made use of Mavin to recruit users for its experiments “on extremely brief recognize,” while Indian audio startup Saavn makes use of give users incentives and keep them up-to-date with things like movie and album releases.

Highlighted Picture: Vectomart/Shutterstock