+44 (0)20 7183 0254 info@thesoundpipemedia.com


You just cannot be hanging all-around in the planet of crowdfunding for as very long as Kickstarter devoid of spotting a number of tendencies in this article and there. Taking a leaf out of Y Combinator’s Ask for for Startups, the crowdfunding web site is highlighting what it thinks are chances in the coming 12 months. While Kickstarter’s objectives are drastically additional fuzzy than Y Combinator’s, it sends a crystal clear sign to prospective strategies, hinting what Kickstarter will toss its not inconsiderable fat guiding.

The crowdfunding web site specifically identifies “Tools for Developing.” The group, Kickstarter says, consists of the two literal creation tools, these as Wazer, which was released at TechCrunch Disrupt past 12 months, and additional a additional liberal acquire on creation, these as Artiphon’s Instrument 1.

The two other subjects of target are even less valuable, and involve “Boundary Pushers” and “Delightful Structure,” which, frankly, could suggest something. It’s not completely crystal clear what it is that Kickstarter is trying to obtain by putting up the ask for for tasks, specifically devoid of crystal clear objectives connected. One particular could argue that all crowdfunding strategies ought to be pushing boundaries and be well-created.

What is appealing, even so, is that this seems to signal a change absent from some of Kickstarter’s other said objectives: For the past number of yrs, the web site would seem to have been focusing on creative and resourceful tasks in excess of technologies-large tasks. Taking its eyes off the ball usually means that the company’s arch-rival Indiegogo threatened to turn out to be the default go-to web site for a great deal of components  and tech-associated tasks. It’s excellent to see Kickstarter get back into the race and essentially get started promoting its inside groups that are performing with creators to make successful crowdfunded tasks.

Individually, I’d adore to see the criteria spelled out additional explicitly (we are trying to find X and Y, but not A and B), but I suppose any initiative has to get started someplace. Kickstarter’s preliminary volley may possibly be a bit wooly, but if there is one particular thing the corporation has regularly been acquiring appropriate, it is getting opinions and iterating immediately, so I’m enthusiastic to see in which the Ask for for Initiatives may possibly evolve.