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Far more Iphone seven devices had been unwrapped above the 2016 vacations when compared with Google Pixel smartphones, in accordance to new details unveiled by analytics support Mixpanel. Exclusively, in the to start with couple days just after Christmas, the amount of exclusive Iphone 7’s greater by 12.seven p.c, when compared with an 8.five p.c maximize for Google’s latest flagship. And when evaluating iOS to Android devices in general – including phones, tablets, and iPods – extra new  Apple devices had been switched on in the to start with three days just after Christmas, than Android devices.

The amount of unique Apple cell devices (excluding Apple Watches) greater by 12.8 p.c in the course of this time, down from fifteen.8 p.c last yr. Meanwhile, the amount of exclusive Android devices greater only by two.six p.c, down from ten.six p.c in 2015.

These figures confirm an earlier report from Flurry Analytics which found that Apple devices had the most activations all through the 7 days main up to Christmas Working day and the commence of Hanukkah, with 44 p.c of activations globally.

Samsung came in next place with 21 p.c – an indication that the Observe seven scandal didn’t convert off potential Samsung buyers in sizeable numbers.

Nevertheless, neither Apple nor Samsung capitalized on their new smartphones, in accordance to a new Wall St. Journal report, citing a lack of a remarkable increase for either tech organization. Apple may well have led activations with its 44 p.c share, but that was down from forty nine.1 p.c the yr right before, it pointed out.


In the new report from Mixpanel, the organization in addition appeared into the numbers connected with the Apple Look at, and found declines on that front in terms of usage.

In what seems to be a reflection of consumers’ overall waning curiosity in smartwatches, Apple Look at usage in the thirty day period of December 2016 is now down below in which it was in the course of the exact time last yr, next a regular fall given that peak usage this Could.


This does not suggest that people weren’t staying gifted new Apple Look at devices above the vacations – in actuality, the amount of exclusive Apple Watches greater by 8.9 p.c this yr, in the course of the to start with three days just after Christmas. Nevertheless, that’s down from 18.six p.c in the course of the exact time last yr, said Mixpanel.