HQ Trivia’s app store ranking has continued to sink the past three months, but it’s hoping a new version on your television could revitalize growth. HQ today launched an Apple TV app that lets users play the twice-daily live quiz game alongside iOS Android players. “Everything about the game is still the same – same questions, same time, same rules” says a spokesperson, except you’ll play with the Apple TV remote instead of their phone’s screen. But that might not be enough to get HQ’s player count rapidly growing again.
According to App Annie’s app store ranking history, on iOS HQ has fallen from the #1 US Trivia game to #10, from the #44 game to #196, and from the #151 overall app to #585. It’s exhibited a similar decline on Android. Analytics firm Sensor Tower estimates HQ has seen 12.5 million lifetime installs by unique users, with abou 68% on iOS. “Installs have been on the decline. For last month, we estimate them with about 560K, which is down from their height of more than two million per month back in February” Sensor Tower’s head of mobile insights Randy Nelson tells TechCrunch.
The question is whether this is just a summer lull as people spend time outside and students aren’t locked in the schedule of school, or if HQ is in a downward spiral beyond seasonal fluctuations. But if we zoom out, you can see that HQ has been in dropping down the charts through the school year since peaking in January. At one point it climbed as high as the #3 game and #6 overall app. The app’s record high of concurrent players has also declined from a peak of 2.38 million in late March.
Meanwhile, new clones keep popping up. After the initial wave of Chinese live trivia apps, now US television studios are getting into the mix. This week Fox unveiled ‘FN Genius’ which looks and works almost exactly that same as HQ. One of HQ’s long-time rivals Trivia Crack where users play asynchronously over the course of days, also declined earlier this year but has bucked HQ’s trend and started rising on the App Store charts again. There are also new 1-on-1 trivia games like ProveIt that let players bet real money on whether they can outsmart their opponent.
With themed games, celebrity hosts, big jackpots like a recent $400,000 prize, and new features like the ability to see friends’ answers, HQ has tried to keep its app novel. But it’s also encountered cheaters and people playing with multiple phones that make normal players feel like they’ll never win. While the live aspect adds urgency, it can also feel interruptive with time as users aren’t always available for its noon and 6pm pacific games. HQ may need to launch a second game app, come up with some new viral hooks, or find ways to revive lapsed players if it’s going to make good on the $15 million its parent company raised in March.