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Apple started giving a “free app of the week” again in 2012 as a suggests of highlighting some of the App Store’s greatest titles and encouraging buyers to start out downloading. Google, belatedly, is following in Apple’s footsteps with its own freshly introduced “free app of the week” segment on Google Play. Nevertheless, we understand that Google has not nonetheless fully commited to make this a whole-time function.

Instead, Google Play’s “free app of the week” is a little something the enterprise is screening only in the U.S. for a four-week time interval. Internally, it’s getting regarded a pilot program.

The function was originally noticed by Android Police, which found the segment experienced begun showing up on the Play Keep on the two desktop and cell, showcasing a cost-free down load of the commonly $2.99 video game Card Wars – Experience Time from Cartoon Community.

VentureBeat stories the segment was introduced very last week, but Cartoon Community says that it’s not knowledgeable of any app getting promoted ahead of its app. The current promotion runs from Thursday to Thursday, ending on March 30, 2017.

We also recognize that Google Play approached Cartoon Community to ask if it preferred to participate in the pilot program. The enterprise was not scheduling to operate a sale at the time, but agreed.

This also suggests there is much more of an editorial range procedure for those applications that are demonstrating up as the “free app of the week,” rather than some algorithm that is parsing Google Play for preferred applications that have been by now on sale.

While Cartoon Community is now providing its app away for cost-free as component of this program, Google is not compensating the publisher for the downloads.

This is not the initially time Google has provided a cost-free app of the week. Google had formerly tested the model again in 2015, when it rolled out a “free app of the week” in the family segment of Google Play. At the time, it was giving a cost-free app from PBS Kids.

It is also not the initially time that Android buyers have been capable to down load compensated content for cost-free — Amazon in 2015 introduced Amazon Underground, a segment on its own Amazon Appstore where by premium apps are provided for cost-free. Its model compensates developers based on how lengthy these applications are utilized, the enterprise said.

And, of training course, app publishers also often operate their own profits in an work to increase downloads and their Google Play ranking.

Google declined to comment on the company model about its “free app of the week,” however.

A enterprise spokesperson instead provided the following statement, “We are constantly making improvements to Google Play to present to the greatest support doable to our buyers.”



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