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Norwegian startup Gobi elevated $500,000 at a $15 million valuation to take on Snapchat with its “Stories” conversation instrument. The platform enables end users to build community and private teams wherever end users can share shots and films that continue to be all-around for 3 times ahead of vanishing into electronic pixel-dust.

“We originally created a Snapchat team for our school,” says Kristoffer Lande, Gobi’s CEO. “And the team rapidly grew to four,000 end users. Snapchat wasn’t a significant enthusiast, so they shut it down immediately after about 24 hours. Most people liked the local community team, even so, so we made the decision to construct our individual app.”

One of the works by using for the app is to talk to for views whether somebody thinks your shoes are incredibly hot or not, or whether you should really invest in a unique shade of sun shades.

“Gobi is designed to put interactivity at your fingertips,” says Lars Erik Fagernæs, the company’s CTO. “We realized that our end users normally talk to for every single other’s views in the app. Gobi now solves this by letting them do it with a person basic move. The interactive stickers can be additional on best of the snaps, and then the viewers will be able to tap and interact with them.”

By placing an interactive sticker on your photo, you can get immediate opinions from your followers.

The interactions differ from basic up or down votes to one-way links, embedded films, audio tracks and significantly extra.

A “group” can consist of everything from two folks to a number of hundred thousand users. They are normally primarily based all-around interests, locations, golf equipment, teams of pals or events.

The organization has a number of angel traders, including Olympic gold medalist Petter Northug and billionaire salmon farming heir Gustav Witzøe.

“The financial commitment is a activity changer for us,” says Lande. “The product is now all set, and the financial commitment will enable us executing on our the start approach later this 12 months.”

The very first model of the app was at first launched in August 2015, and has since grown to all-around 70,000 end users.