+44 (0)20 7183 0254 info@thesoundpipemedia.com


Intricate indoor environments this sort of as airports and procuring malls can be a nightmare to discover your way all around. And whilst Google is eyeing smartphones with 3D sensors as one possible resolve for areas GPS will not precisely reach, one more tactic is to package out an interior with lots of Bluetooth beacons — providing smartphone consumers positioned-locked pings to fix onto to know where by they are.

The UK’s 2nd busiest airport, Gatwick, has opted for the latter approach to power an indoor navigation system it’s launching as portion of a broader, multi-calendar year transformation system.

It’s now finished kitting out its two terminals with all around two,000 battery-powered beacons so that electronic map consumers will get a far more correct blue dot as they wander all around. The beacon program will also be utilised to electricity an augmented fact wayfinding software (pictured above) — so that mobile users will be equipped to be guided to distinct areas within the terminals via on-display arrows. The beacon program is slated as supporting positioning with +/-3m precision.

Gatwick is setting up to combine indoor positioning into some of its apps, and states it’s in discussions with airlines to faucet into it for their personal apps and expert services — providing case in point of them being equipped to send out drive notifications to warn passengers if they’re running late, or even make a choice on irrespective of whether or not to wait or offload baggage so an aircraft can acquire off on time.

Shops and other 3rd get-togethers will also be equipped to use the system for proximity detection of possible purchasers and drive promoting messages and presents — at the very least to individuals who have opted in to obtain them.

Gatwick states it will not be amassing any private info via the beacons but states “generic data on ‘people densities’ in various beacon zones” will be used to support make improvements to airport operations — this sort of as queue measurement, streamlining passenger flows and cutting down congestion.

The airport has worked with United kingdom startup Pointr on the program. As perfectly as building software package and taking care of the program on an ongoing foundation, Pointr is delivering an SDK with support for 3D AR wayfinding to empower 3rd get-togethers to faucet into the functionality.