Yik Yak, the as soon as universally identified nameless social network that virally took about faculty campuses again in 2014, is organizing to lay off a “significant” range of employees, in accordance to The Verge. The corporation is mentioned to be retaining largely engineers as it notified its group of about fifty employees earlier this early morning.
Yik Yak was started as I started faculty in 2013. I had front row seats to the app’s rise and slide on a person of the premier campuses in The united states.
There was a level in late 2014 when employees and ambassadors have been environment up booths close to Ann Arbor to give out Yik Yak socks and beer cozies. This was clearly the high level for the application and learners ate it up. Sad to say, the corporation has considering that struggled to achieve prominence outside the aforementioned demographics.
The startup presented itself with an all round “scandalous spring-break” vibe, which proved inaccessible to many users. A group of Yik Yak promoters as soon as marched close to UofM with a digicam to movie learners responding to blunt, shock-value, queries.
Even though Yik Yak gets a lot of criticism for being host to offensive anonymous content, it has revealed me, on far more than a person occasion, that anonymity can from time to time have value.
Pupils struggling with overwhelming stress, despair and traumatic life situations have identified solace on the system. In a single night time, Yik Yak’s feed could simultaneously contain threats to athletes coming off a negative game and notes of kindness and knowing to other struggling peers.
The corporation never identified a way to enhance the compassion and place and stop to the loathe, irrespective of an energy to rebrand as far more of a “local” social network. This, coupled with the results of other rising networks like Snapchat and Instagram have almost place the application in its grave.
Yik Yak’s current situation is weak. Data pulled from the company’s internet site by using Wayback Machine, suggests that Yik Yak had 23 open up positions mentioned on their careers web page this time final 12 months. Currently, instead than being bigger, the corporation only has seven open up positions — two of which are for contractors.
Position statistics pulled from App Annie don’t paint a a lot brighter photo. However Yik Yak has revealed signals of existence at a variety of details throughout its cycles of updates, trusting in the development, the application has been not able to achieve any meaningful traction — particularly in the final couple months.
Download figures only appear to make the dilemma seem even worse. According to details gathered by Sensor Tower, Yik Yak received fewer than 100k downloads final thirty day period. That’s around the globe details throughout each the iOS and Android ecosystems. This time final 12 months that range was about 300k — symbolizing a drop of 76 p.c.
It’s escalating more and more probable that Yik Yak will slide into comprehensive obscurity, just like the messages of users who anonymously posted on it. That mentioned, I’d still guess a hefty sum that Yik Yak’s failure will produce a void that can only be crammed by the following market, risqué, social media system.
We’ve reached out to leadership at Yik Yak and will update this article when we hear again.