“‘You Are Now Connected On Messenger’ Is The Worst Thing On Facebook” BuzzFeed’s Katie Notopoulos correctly pointed out in a story yesterday. When you friend someone on Facebook or Messenger, or an old friend joins Messenger, you often get one of these annoying notifications. They fool you into thinking someone actually wants to chat with you while burying your real message threads.
Luckily, it turns out Facebook was already feeling guilty about this shameless growth hack. When I asked why, amidst its big push around Time Well Spent, it was sending these alerts, the company told me it’s already in the process of scaling them back.
A Facebook spokesperson gave TechCrunch this statement:
We’ve found that many people have appreciated getting a notification when a friend joins Messenger. That said, we are working to make these notifications even more useful by employing machine learning to send fewer of them over time to people who enjoy getting them less. We appreciate all and any feedback that people send our way, so please keep it coming because it helps us make the product better.
So basically, if Messenger notices you never open those spammy alerts to start a chat thread, it will skip sending some of them.
Personally, I think these alerts should only be sent when users connect on Messenger specifically, which you can do with non-friends outside of Facebook. The company forced everyone to switch from Facebook Chat to Messenger years ago, but some people are only now relenting and actually downloading the app. I don’t think that should ever generate these alerts, since they have nothing to do with your own actions. Similarly, if I confirm a Facebook friend request from someone else, I know I’m now connected on Messenger too, so no need to pester me with a notification.
But for now, if you hate these alerts, be sure not to open them so you send a signal to Facebook that you don’t want more.
Facebook does all sorts of this annoying growth hacking, like notifications about friends adding to their Story, “X, Y, and 86 other friends responded to events near you tomorrow,” and all the emails it sends if you stop visiting. If we can properly shame tech giants for the specifics of their most intrusive and distracting behavior, rather than just griping more vaguely about overuse, we may be able to make swifter progress toward them respecting our attention.