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Layer, the messaging platform that won TechCrunch’s Startup Battlefield back in 2013, is earning two significant announcement currently: It’s raised $fifteen million in Collection B funding, and it’s buying another startup, Cola.

Layer will make it straightforward for businesses to include messaging capabilities to their iOS, Android and internet products — consumers include things like Trunk Club, Staples and Udacity. In simple fact, the company recently partnered with Microsoft to present messaging in the formal application at the Globe Economic Discussion board in Davos, with capabilities for fast translation.

Cola, meanwhile, launched a textual content messaging application final calendar year with interactive capabilities like calendar- and area-sharing, polling and shared to-do lists. (You can see illustrations in the screenshot under.) Layer CEO Ron Palmeri told me that Cola’s technology was a great match for the Layer platform, due to the fact Cola’s “Bubbles” could help streamline a customer’s interactions with a enterprise.

Cola Bubbles

“If you have to file an insurance policy claim, or start a home finance loan method, these items demand many, many actions and usually takes days or months,” Palmeri explained — so picture remaining related all through all of that with messaging and Cola Bubbles that update to inform you where by you are in the method.

So Layer is buying Cola to integrate those capabilities into its broader platform — the Cola complex team, led by CTO Jeremy Wyld, will be performing at Layer to make these integrations. (The rest of Cola, including CEO David Temkin, won’t be joining.) In the long run, Palmeri explained he wishes to bring Cola functionality “across internet and mobile, tying into items like e mail and SMS channels.”

The financial conditions of the deal ended up not disclosed. Cola had raised $1.3 million in seed funding from buyers which includes Brad Garlinghouse, Steve Scenario, Naval Ravikant and Tribeca Angels.

And although the team will no for a longer period concentration on producing the Cola application, Palmeri said there are no programs to shut the app down.

As for Layer’s new funding, it was led by Greycroft Associates, with participation from Microsoft Ventures, Salesforce Ventures and many others. Palmeri explained Layer will be centered setting up more integrations, continuing to improve its open resource consumer interface frameworks and producing technology in places like artificial intelligence and device discovering.

The startup has now raised a complete of $23 million.



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