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Databerries is asserting that it has raised $16 million in Sequence A funding — funds that will aid the Paris-headquartered firm launch in the United States.

The startup describes its solution as “real daily life concentrating on.” It operates with brick-and-mortar shops to direct their ads at people who have been to their retail outlet or a competitor’s retail outlet, then allows those retailers to measure when their ads actually consequence in retail outlet visits.

The platform was 1st launched in December 2015, and the firm claims it operates with additional than one hundred organizations, like Toys R Us and McDonalds.

The new funding was led by Index Ventures, with participation from ISAI, Mosaic Ventures, former Criteo COO Pascal Gauthier and former Criteo President Greg Coleman (now president at BuzzFeed).

If you’re pondering about the Criteo relationship, CEO Benoit Grouchko was beforehand a manager at the French adtech firm. Grouchko established Databerries with COO François Wyss (a former Googler who’s major the team in the US) and CTO Guillaume Charhon.

“Databerries features shops a targeted visitors acquisition solution that operates for offline promoting, but also leverages the online advertising standards the sector has grow to be utilized to: precise concentrating on, personalization, effectiveness measurement and return on financial commitment optimization,” Grouchko explained in the funding launch. “As a consequence, Databerries is leveling the taking part in industry concerning pure ecommerce and brick and mortar.”

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