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mParticle announced now that it has elevated $17.5 million in Sequence B funding.

The New York Metropolis startup aids marketers accumulate consumer details by way of a wide range of companies and then funnel that details to other marketing and advertising and analytics equipment. Co-founder and CEO Michael Katz said this not only decreases integration problems and technical troubles, but also aids corporations get a much more unified perspective of their consumers.

Contrasting mParticle with existing tag management and details management providers, Katz included, “Now we’re in this era where buyers are interacting with brands in quite a great deal a multi-display format. And it is cell very first, and it is app centric. The equipment that had been brought to sector yesterday to address for the problems then just really do not work quite effectively or at all in these multi-display app environments.”

The Sequence B was led by Bain Money Ventures, with participation from Social Money (which led the $fifteen million Sequence A that mParticle announced at the starting of this yr).

The company suggests it is managing details on much more than 1 billion cell consumers each thirty day period, with new consumers that consist of Jet, Hulu, Foursquare, Postmates and Chick-Fil-A.