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New York Town startup Slidejoy has been acquired by South Korean competitor Buzzvil.

Both of those providers present a way for Android people to earn rewards in exchange for letting advertisements on their lockscreens — in Buzzvil’s circumstance, that is both equally as a result of its HoneyScreen shopper application and as a result of its BuzzScreen system for publishers.

The economical conditions are not becoming disclosed, but Slidejoy co-founder and CEO Robert Search engine optimization informed me that the offer included both equally hard cash and stock. Put up-acquisition, Search engine optimization will serve as CEO for Buzzvil’s subsidiary in the United States. As a blended firm, Buzzvil says it will provide 4 billion advert impressions every single month.

Search engine optimization additional that when some U.S. consumers have been leery of lockscreen promotion, the model has experienced a great deal far more achievement in Asia. And he proposed that lockscreen promotion could be a new monetization model for mobile publishers — they could present premium functions to people who it’s possible are not likely to pay back for a subscription but are willing to settle for advertisements on their lockscreens.

“Slidejoy is the excellent possibility for Buzzvil to diversify its geographic footprint when bringing on a planet-course workforce,” claimed Buzzvil CEO John Lee in the acquisition launch. “With our blended scale and geographic get to, we are now positioned to propel lockscreen promotion ahead and form the mobile promotion landscape worldwide.”

Slidejoy experienced lifted $1.two million in funding, according to CrunchBase.



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