Inokyo wants to be the indie Amazon Go. It’s just launched its prototype cashierless autonomous retail store. Cameras track what you grab from shelves, and with a single QR scan of its app on your way in and out of the store, you’re charged for what you got.
Inokyo‘s first store is now open on Mountain View’s Castro Street selling an array of bougie kombuchas, snacks, protein powders and bath products. It’s sparse and a bit confusing, but offers a glimpse of what might be a commonplace shopping experience five years from now. You can get a glimpse yourself in our demo video below:
“Cashierless stores will have the same level of impact on retail as self-driving cars will have on transportation,” Inokyo co-founder Tony Francis tells me. “This is the future of retail. It’s inevitable that stores will become increasingly autonomous.”
Inokyo (rhymes with Tokyo) is now accepting signups for beta customers who want early access to its Mountain View store. The goal is to collect enough data to dictate the future product array and business model. Inokyo is deciding whether it wants to sell its technology as a service to other retail stores, run its own stores or work with brands to improve their product’s positioning based on in-store sensor data on custom behavior.
“We knew that building this technology in a lab somewhere wouldn’t yield a successful product,” says Francis. “Our hypothesis here is that whoever ships first, learns in the real world and iterates the fastest on this technology will be the ones to make these stores ubiquitous.” Inokyo might never rise into a retail giant ready to compete with Amazon and Whole Foods. But its tech could even the playing field, equipping smaller businesses with the tools to keep tech giants from having a monopoly on autonomous shopping experiences.
It’s about what cashiers do instead
“Amazon isn’t as ahead as we assumed,” Francis remarks. He and his co-founder Rameez Remsudeen took a trip to Seattle to see the Amazon Go store that first traded cashiers for cameras in the U.S. Still, they realized, “This experience can be magical.” The two met at Carnegie Mellon through machine learning classes before they went on to apply that knowledge at Instagram and Uber. The two decided that if they jumped into autonomous retail soon enough, they could still have a say in shaping its direction.
Next week, Inokyo will graduate from Y Combinator’s accelerator that provided its initial seed funding. In six weeks during the program, they found a retail space on Mountain View’s main drag, studied customer behaviors in traditional stores, built an initial product line and developed the technology to track what users are taking off the shelves.
Here’s how the Inokyo store works. You download its app and connect a payment method, and you get a QR code that you wave in front of a little sensor as you stroll into the shop. Overhead cameras will scan your body shape and clothing without facial recognition in o