Late on Friday, Amazon introduced it will be shutting down its “Underground Really Free” software, which presents customers totally free variations of Android apps that would ordinarily charge money, including individuals that relied on in-application buys but ended up in any other case totally free downloads. Though it promised prolonged-term support when it debuted again in August 2015, Amazon now suggests the “Actually Free” software will be fully discontinued in 2019.
Properly, to be reasonable, in the tech planet, 4 several years is a prolonged time.
At start, the lineup then bundled various properly-regarded gaming titles, like Frozen Free of charge Drop, Star Wars Rebels: Recon Missions, Offended Birds Slingshot Stella, Looney Tunes Dash! and other folks. There are now more than twenty,000 apps and game titles in Underground, the site now promises.
The larger idea with the software was to entice consumers over to Amazon’s individual components, the Kindle Fireplace High definition and Fireplace HDX tablets, exactly where the Underground apps ended up readily available via Amazon’s built-in Android application retailer. Nevertheless, the company also designed its Underground apps readily available to other Android equipment via a separate download of an Underground cell application.
Of program, this application experienced to be downloaded straight from Amazon’s site, as Google does not let competing application retailer apps to be printed to its application marketplace, Google Participate in.
Amazon then footed the invoice for these “actually free” apps, but experienced occur up with a novel way of compensating developers. In its place of straight having the charge of the paid out download, or paying for whichever in-activity products a consumer finished up applying, Amazon would shell out developers centered on how prolonged people used a selected application.
That is a compensation scheme Amazon experienced experimented with in advance of, with its Kindle Limitless subscription service, which paid royalties to writers centered on how many internet pages people read.
At the time of the first start, Amazon claimed the “Actually Free” software wasn’t a “one-off” marketing, and the firm was committed to the software “long-term.”
Nowadays, having said that, that tale has altered.
In a web site put up, Amazon suggests it has due to the fact enabled new ways for developers to make money for their apps, like via the use of its digital currency Amazon Cash, and by selling t-shirts featuring their games’ characters and imagery via Merch by Amazon. Beyond the support for these additional revenue streams, the firm didn’t give any strong factors as to why the software necessary to be shut down.
“Actually Free” will be shuttered in phases, Amazon suggests. As of May 31, 2017, the firm will no longer take application submissions to the software, but current individuals will go on to be paid out per their developer agreement.
Amazon will then conclude obtain to the Underground Really Free of charge retailer via its Appstore for Android application in summertime 2017. The application itself will go on to function on Android equipment, allowing customers to store for bodily merchandise, observe Primary Video clip and use their earlier mounted totally free apps. (The application was meant to serve as a combination application retailer and key application for searching Amazon.)
Fireplace tablet customers also will be equipped to use their Underground apps and obtain the Really Free of charge retailer until finally the software finishes in 2019 having said that, neither the software nor the app will arrive on any new equipment outside of individuals currently supported.
Collaborating developers will even now be equipped to submit application updates, and will even now acquire royalty payments until finally the software is discontinued in 2019.
Lastly, customers will not eliminate obtain to the totally free apps they currently downloaded, while it is not apparent if those freebies will transfer around to newer equipment if they pick to up grade their components at a afterwards position.
A lot more facts and a way to call Amazon with further inquiries is readily available in a FAQ printed in this article.